Wednesday, 26 November 2014

Google’s Penguin Updates- A Restrictive Algorithm for Excessive Supported Websites!

With so many minds and businesses struggling to find out a way to Google’s top ranks, people have come up with unique SEO techniques. There is not even a sheer of uncertainty that these SEO techniques will lead you to better rank positions. But are you sure enough about it when you see the Google’s Panda and Penguin updates?

Google’s two biggest, most efficient and ever improving Panda and Penguin updates have certainly affected many results online i.e. online ranking of many websites have been severely changed due to the effectiveness of Panda and Penguin updates.

Google Panda, with its first release dated back on February 2011, has played a significant role when it comes to refining out the ‘low quality sites’ from ‘high quality sites’. Till this time, people thought to be more intelligent to stand against Panda updates by creating backlinks that would really help them in climbing the ranks on search engines. This would again give the users not the accurate result but the sites which were high on ‘black hat SEO techniques’.

In this context, to offer more accurate and best websites to the people searching online, Google again came up with another algorithm that is known as Google Penguin update.

Google Penguin was first announced on April 24,’2012 with the aim at decreasing the ranks of websites that does not follow Google’s Webmaster Guidelines. With this more updated and advanced algorithm, Google assured that all the websites that have increased the rankings artificially or have manipulated the links pointing to the website goes down on search results. Google confirms that approximately 3.1 % of search queries in English get affected after the first Penguin update.

Till date, Google has rolled out six updates named as:

  •          Penguin 1.0 on April 24,’2012 (impacting 3.1 % of queries)
  •          Penguin 1.1 on May 26,’2012 (impacting less than 0.1 % queries)
  •          Penguin 1.2 on October 5,’2012 (impacting 0.3 % of queries)
  •          Penguin 2.0 on May 22,’2013 (impacting 2.3 % of queries)
  •          Penguin 2.1 on October 4,’2013 (impacting around 1 % of queries)
  •          Penguin 3.0 on October 17,’2014 (impacting around 1 % of queries)

Latest among all Penguin updates was the one released on Oct 17,’2014 with the name Penguin 3.0. Interestingly, on Nov 4,’2014, John Muller from Google confirmed that the roll out is still happening. John Muller states,
“As far as I know, the whole data is still rolling out slowly”.

With so many updates in past time period, it is more like hard nut to crack when it comes to make your website Penguin update compliant. Moreover, the central idea that comes out from all these previous updates is that Google has strictly gone by its algorithm to penalize websites that use manipulative techniques to achieve high ranks.

But primarily, to make your website Penguin update compliant, first it is necessary to know that whether you are actually ‘Penguin Hit’ or not. Do the research and find out if you see the major drop in the ranking, then probably you are hit by Penguin.

Once you are sure about you being hit by Penguin, then the only solution to this is to remove the spam, if any. There are probable chances that you might have received some messages in Google’s Webmaster Central regarding your previous spam activity. In case, you do not find any message from Google, but still sure of being hit by Penguin, then just identify what all can be spam like for Google and then remove it followed by filing a request of reconsideration. 

Tuesday, 22 July 2014

SEO Friendly Web Designing and Development Service in India

In today’s world, website is the important part of a business. Having a website is not enough. It should be capable to generate productivity and to make a strong presence over search engines. Because a well designed and developed website is able to draw new customers and generate revenue.        


SEO friendly website tips       

Choose good domain name
Choose good domain hosting company       
Focus on static website
Make your coding clean
Pick searchable keywords that user search every time
Write Unique content with proper heading and subheading
Always pick user-friendly Meta title, description, keywords, and contents
Create and upload Sitemap.xml, robots.txt, ROR
Verify website with Google analytics and webmasters

Facts of SEO friendly website     
You would be aware of the fact that people use internet for their every need whether they have to buy a product, to avail services or to access information or so on. As a normal tendency, most of people go to the websites which appear on the very first page of search engines. Here, you need to be very careful and try to get an SEO friendly website development. Such a website has not useless codes line and takes minimum time in loading. Further, this website has content based on relevant keywords or keyword phrases with proper density. Keep in mind that your website should be designed & developed based on aspects like website outgoing links, a good navigation incoming links and downloading speed as these plays very important role in making SEO friendly website.

How to select a web designing company India

If you have started a business and want to have a website for it, you need to select a web designing company India. The market around you and all over the world houses a large number of firms offering services for web designing. So, it becomes essential for you to select a reputed and responsive website development firm. For this, you need to conduct an in-depth research and select the one which suits your requirement better. In your research, you should focus on the experience & expertise, work methodology, technology used in designing & development, client reviews and customer support. Make a list of firms and give a rank to the firms of your list base on collected information. Select the company which tops your list. Acting as a responsive web development firm, it will serve you in the best way.   

Saturday, 5 July 2014

SEO Services – An ultimate way to get organic visitors

Search Engine Optimization refers to the methodology used to get a high ranking on a search engine results page in manner that is unpaid and which is driven by a given algorithm. This is as against paid searches, which involves paying for listings. Typically organic SEO companies in India use methodology like content marketing, use of specific keywords, backlinks etc. to ensure the site moves up in its rankings. While organic SEO may be time consuming & tedious, its benefits are well worth the efforts.

Some of the benefits of Organic SEO services include:

1.  Improving the site’s rankings
2.  Improved traffic
3.  Higher click through rates as the site offers relevant content
4.  Improved user trust
5.  High ROI as against paid listings

An affordable SEO services company using white hat SEO techniques, is the best partner available to businesses to drive not just traffic, but also sales.
As against Paid search, the benefits of which are seen till the time your budget lasts, organic SEO continues to show results much longer, though of course SEO efforts need to be sustained to maintain rankings.It is true though that often organic SEO has to be used in conjunction with activities like Pay per click etc but these are only to be used tactically in the short run, and not as a long term strategy.

In choosing an affordable SEO services company to work with, it is important to figure out whether they are using legitmate white hat SEO practices. As per Google updates, sites found using black hat practices have to pay a lot of penalty. So while there could be temporary gain, the long-term negative impact is not worth its while.